Fast Growing Environmental Industry Client

Terrabella Environmental Services, a Texas based company incorporated since 2008, is a privately owned full service environmental contracting and management firm. Terrabella Environmental Services provides a wide array of industrial and environmental services nationwide. Terrabella Environmental Services  provides “One Stop Shopping” to handle essentially any waste management need that a customer may request. Services include drum management, lab packing, soil excavations, decontamination of industrial/process equipment. Terrabella’s goal for In-Plant service customers is to provide answers to the complex world of waste management, and manage any or all of the waste within a facility.

Terrabella’s fast growth and rapid fleet and asset expansion needed both a new and more functional logo. The existing logo included a globe with fonts on the inside much to small to be easily readable on its fleet at a distance.

New marketing initiatives were also required to seek out targeted industry verticals.

Additionally new safety and regulatory signage, graphics and staff outfitting was needed for their expanding fleet and warehouses to meet regulatory standards and present a professional appearance for B2B & B2G clients.

Terrabella already had a strong brand following and most clients were already familiar with the globe. We decided to keep this for brand consistency and to take advantage of the strong brand recognition they had already cultivated. We opted to darken the existing globe and and move the text outside the globe in a larger more easily readable font that capitalized on the space on their fleet assets with both a vertical and horizontal layout depending upon use. Previous fonts were too small and rounded giving the logo a comical appearance which was changed to a bolder san-serif font that worked well in the corporate environment and on fleet and corporate assets that displayed more confidence matching the serious nature of their work.

With the added growth drivers also needed a good workshirt that easily identified them but was also economical due the consumable nature and heavy wash and wear of the garments. We opted for tshirts for the drivers with large branded logo in back and small left chest logo for quick and easy identification. Additionally we simplified the logo on back to cut cost on screen printing.

Our client also expressed interest in Tradeshow marketing so we also helped generate various marketing products to aid in both Tradeshow environments as well as a new initiative “Terrabella Team Racing” where the company partakes in various sporting activities such as conoeing, biking and  strong man competitions with sponsorship support.

We designed a new logo and executed rebranding across multiple company assets and marketing campaigns. We developed, designed, printed manufactured and installed all under one roof saving our client countless hours and markups from conventional agencies who source printshops, graphics and sign shops, outfitting and more through separate retail providers.