CLIENT
Furniture store offering home furnishing, appliances and electronics with economical pricing and flexible payment plans for every budget.
CHALLENGE
Express rent to own recently opened a new location and needed quick and efficient Marketing services just in time for grand opening.
SOLUTION
We created a modified brand for this specific location and executed quickly to get primary signage, business cards and fleet graphics up fast!
Express Rent to own has several locations throughout South Texas and has been expanding and opening new stores in our area. Express rent to own offers top name brands at affordable and flexible payment plans and a helpful and friendly staff.
With a new store scheduled to open in a short time, Express Rent to Own needed to be up and operational quickly in time for their soft opening.
After manufacturing and installing primary signage for their parent company Express Rent to own expressed interested in also installing signage for their sister company in San Antonio, Tx scheduled to open soon. In the interest of time and expediency we concluded basic signage was needed quickly to establish their presence in the neighborhood as well as fleet graphics and business cards to get them operational expeditiously.
Our client opted for a white lettering scheme for this store location so we included a black background color scheme of their logo for better contrast and better illumination on signage. Additionally we removed the old 12ft wide sign box from the previous tenant and designed, manufactured and installed a new LED illuminated channel letter sign to the building rooftop in a vertical orientation and included a promotional banner for their opening. We also designed staff business cards and wrapped their primary box truck with a custom designed print with additional anti-graphiti clear coat add on for furniture pickups and deliveries quickly and in time for their opening .
Scope
Strategic
Consulting
Creative &
Design
Corporate
Branding
Marketing
Products
Online
Management
Corporate
Training
Creative Services - logo
Fleet Deliverables
Signage Deliverables
Collateral Design & Print Deliverables
Promotional Deliverables
With a quick turn around we ensured the new store was ready to open with proper illuminated signage, collateral for sales staff as well as a marketing presence with their delivery truck which acts as an additional sign while in the parking lot near the frontage road, on the go in traffic and when picking up and dropping off in client neighborhoods. Professional presence was established quickly and client was able to capitalize on the initial curiosity of existing foot and vehicle traffic in the area.
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